Did you know that according to U.S. National Reports, 7 in 10 girls believe they are not good enough or do not measure up in some way, including their looks, performance in school and relationships with family and friends? 

We aim to change this.

Pressure & Perfectionism

74%

of girls say they are under pressure to please everyone (Girls Inc, The Supergirl Dilemma)

98%

… of girls feel there is an immense pressure from external sources to look a certain way (National Report on Self Esteem)

92%

… of teen girls would like to change something about the way they look, with body weight ranking the highest. (Dove campaign)

90%

… of eating disorders are found in girls (National Association for Self Esteem)

1 in 4 girls

today fall into a clinical diagnosis – depression, eating disorders, cutting, and other mental/emotional disorders.  On top of these, many more report being constantly anxious, sleep deprived, and under significant pressure. (The Triple Bind, Steven Hinshaw)

By age thirteen,

53%

of American girls age 13 are “unhappy with their bodies.”  This grows to…

78%

by the time girls reach seventeen.

(National Institute on Media and the Family)

Gender Disparity

34

women have ever served as governors compared to 2319 men (Center for American Women and Politics)

3%

of Fortune 500 CEOs are women (CNN Money)

3%

of clout positions in the mainstream media – telecommunications, entertainment, publishing and advertising- are held by women

3%

of creative directors within ad agencies are women (Advertising Age)

80%

of all purchasing decisions are made by women (Forbes)

89

countries have more women in national legislatures than the United States (Miss Representation/Inter-Parliamentary Union)

29%

of American firms are owned by women, yet employ only 6% of the country’s workforce and account for barely 4% of business revenues.  This is roughly the same share they contributed in 1997. (The Economist / 2013 State of Women Owned Businesses)